Here's my take on this: It ain't for most of us that are members here. In the same way that most RTF rockets aren't either. This is a Space X thing. It will rise in value as a collector's item for sure.
Here's the thing to keep in mind - Estes visibility has just taken a MASSIVE jump. Their name is getting into people's view that would likely not know much about what Estes does. I won't be surprised if this doesn't end up being an incredible boost to them.
What that means is they will likely get a boost that will strengthen their company. That means they will be able to make more of the stuff that people like us WILL want to buy. I look at this rocket as the equivalent of a "loss leader" that grocery stores do. They will lose money on some products on purpose knowing that when customers come to buy that cheap product they'll end up spending a bunch more money. I'm not saying they'll lose money on it, I have no idea about that. But this is a PR kit, not for their dedicated base of super rocket nerds like us.
Will I buy it? Nope, too rich for my blood, not a RTF guy, and not a collector (that pile of rockets will all be built someday!). Am I glad they're doing it? You'd better believe it. Great move, Estes!!