- Joined
- Aug 6, 2022
- Messages
- 3,420
- Reaction score
- 3,153
If I was ACS and wanted my new system to be robust, I would be talking with a web developer about coming up with something like individualized coupon codes emailed to each customer with an active account created on the site and only functional for that customer's account, only on Estes products. Codes would only be seen to be effective after Estes items were added to the customer's cart.
A key goal would be to eliminate the sharing of coupon codes and posting them on the web. I would kick off the program with an email to every account holder with a "click here to receive your code" link. New customers would receive the kickoff email by fully setting up an account on the site with ship-to and bill-to addresses, email, phone, etc. Codes would work durably and be reusable, obviously. It would be possible on the backend of the site to easily update the standard discount accessed by the code for all customers.
I'm pretty sure that would get around even reasonably stringent existing legal MAP requirements as I've had them explained to me in the past.
A key goal would be to eliminate the sharing of coupon codes and posting them on the web. I would kick off the program with an email to every account holder with a "click here to receive your code" link. New customers would receive the kickoff email by fully setting up an account on the site with ship-to and bill-to addresses, email, phone, etc. Codes would work durably and be reusable, obviously. It would be possible on the backend of the site to easily update the standard discount accessed by the code for all customers.
I'm pretty sure that would get around even reasonably stringent existing legal MAP requirements as I've had them explained to me in the past.