Like it or hate it, that ad seems to have gotten a lot a attention in one day.
True, but nothing in that ad makes me want to fly one of those motors. Joining the ranks of the BARs about 3 years ago I decided to go with CTI reloadables based on ease of use, and quickly collected 3 CTI starter sets (29, 38 and 54mm). I know that in some sizes AT is more economical, but my rocketry activities are more restricted by time than money (up to a certain point). I don't have any projects yet where the 'no case' attributes of their DMS motors is of value to me.