kenobi65
Well-Known Member
- Joined
- Jul 18, 2010
- Messages
- 892
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I think I'm an outlier here, too.
I'm an account planner for a big ad agency.
What's an account planner, you might ask?
My job is to make sure the people who write advertising understand the people that the advertising is trying to reach.
I used to work in market research for several big "packaged goods" manufacturers (one in personal care products, one in food); account planning is not dissimilar to market research.
Way more than you wanted to know, eh?
I'm an account planner for a big ad agency.
What's an account planner, you might ask?
My job is to make sure the people who write advertising understand the people that the advertising is trying to reach.
I used to work in market research for several big "packaged goods" manufacturers (one in personal care products, one in food); account planning is not dissimilar to market research.
Way more than you wanted to know, eh?