The message from President is illogical to most people and painfully written. A rocket safely landing that causes cow deaths and an insurance payout is such a bizarre chain of events that it warrants a plain English explanation. I certainly could not connect those dots as written. What is wrong with expecting the simple truth from the head of the NAR?
The takeaway from the message is do not land your rockets amongst livestock. OK, fine. However, many clubs/fliers already do so, so what is in store for them?
Since the NAR invited rampant speculation, here is mine. The ambiguous message is either due to an NDA (not stated), or the details will lead to an even greater backlash. I agree with
@Daddyisabar way back in post #10. The rocket activity probably had only a tangential impact on the cow deaths. However, the farmer bullied the section/NAR into restitution. To keep the peace, and to keep the access to a valuable launch site, the NAR paid up. Personally, I am OK with this, as a cost of doing business. However, hardliners will see this as NAR weakness, a waste of money, and an increase in insurance premiums (dues).