I love my AltimeterTwo, it gives sophisticated data for something so small, easy to use, and is a great value. If I lost mine, I'd order another one the same day (unless the Alt3 is out).
In general I prefer to support the smaller hobbyist-run vendors, but I don't mind buying from Estes: they have done more than any other company to keep the hobby alive and growing, and their service is top-notch.
This "EstesAltOne," especially if it can be found at HL for a discount, would be perfect for things like a mile-high attempt with an Apogee Aspire, where recovery is dicey. When I tried that, I decided not to put the Alt2 in it because I feared losing it. Sure enough, what went up never came down (well, it probably did someplace, but I prefer to think that it's in a stable orbit).
I'll be excited to see the Alt3 (and anything else from Jolly Logic), and I might also buy a few of the Estes cheapos for another mile-high attempt and also to give to my son's friends, to encourage more science/math thinking in their rocketry.