It seems to be intended to appeal to the majority (in the U.S; does NOT apply to rocketeers!) who want to
own and
drive a truck but have no intention of
using a truck.
There is a small minority who owns (well...owned
) a truck for its intended purpose. The bed of my Mazda B3000 was badly scratched and dented and had some surface rust. Wasn't big but it hauled multiple loads of sand, mulch, 2x4s, manure (composted, thank Odin!), and trash. And, of course, rockets. I'm pretty sure that I've got a lot of company on this list. Am not sure I've
ever seen a big, shiny, new-looking pickup loaded with manure or random garbage. At least not around here.
I've seen clips of the bed cover of the cyber-monstrosity slamming down. Decapitation might possibly be in my future but it is not on my bucket list. And a clip that showed the driver, parked, turning the steering wheel back-and-forth. One front tire followed the motion, the other just wobbled a bit. Maybe it was a deepfake, I don't know.
And with that body style...WHERE will you set down your beer when you're tailgating??