All this tech going into vehicles is just fine for those that want it, want to pay for and can afford it.
But what if you don't want it? Or want to pay for it? Or CAN'T afford it?
I wish I could get a simple pick-up truck, manual transmission, no power anything, cruise, tilt & air is about the only thing I would want.
Rubber floor mat, no fancy interior, something you can hose out when needed.
A basic work or farm truck. I know a few farmers in my area that have restored their old pickups for about 1/3 of the cost of a new one.
The don't want all the fancy interiors because it will just get messed up with cow poop, hay, stray, pig poop, etc.
If an auto maker would come out with an inexpensive work truck like this, I bet they would sell more than they would expect.
I know about 20 people right now that would buy one in a 5 mile radius from me, including me.
$30K and more for a work truck to just get all shitty inside and out is just plain ridiculous, without any alternatives from any manufacturer.