but that system isn't following the subject, it is following a predefined plot (or maybe curve is the right term) based on the weight of the rocket and the motor thrust curve. if you read their faq, you can figure out how they figure out when to move the camera. hopefully the rocket just happens to be in the frame at that time.
don't get me wrong, it is a clever system but there isn't any real tracking going on. 99+% it probably works great. but it's usually that other small percentage when something goes wrong that you'll probably miss and wish you hadn't.
their business model is interesting, too. they really are just offering a video recording service of your launch, not the equipment. wonder why?