As has been suggested, start making your reservations in the area now. You are not only competing with other LDRS fliers, you have to remember that this area (The Finger Lakes region) is a prime summer resort area and you will have about a million of your closest friends from the NYC Metro joining you in the local fun.
For everyone thinking about driving in from long distances, I really do recommend making it a destination trip. The Finger Lakes area is large and there is a lot to do. The whole region is a resort area, so it is great to take the whole week for a nice vaca.
If you haven't been to Niagara Falls before, it would be a huge miss not to pass through there on the way in or out (it is about a 2.5 hour drive from the field). Niagara is like the Grand Canyon - you have to see it at least once in your lifetime.
The Corning Glass Museum is right down the highway - very much recommended.
If you are into cars, Watkins Glen International is iconic and very close by - there is always something going on there on the weekend.
The National Warplane Museum in Geneseo is a must see (this year, their airshow was the weekend before URRF, so it lined up perfectly for a week long vacation trip).
If you are bringing kids, The Strong Museum of Play in Rochester is close and Legoland in Goshen should be on your travel list.
The whole area is littered with parks, camping, fishing, boating, etc opportunities.
Point is, there is a lot to do in the area, plan a full trip and make the reservations early to lock in prices and stave off the city dwellers. You can always cancel later, but getting the reservations closer to the event may be impossible/expensive.