25 years ago or so, I bought a 30 foot long piece of 1/8" diameter stainless steal rod for my club (QCRC today) from a specialty metal supply place in the Quad Cities. I brought a small bolt cutters with me and used it to cut the very long rod into 40" pieces right there in the parking lot. It fit better in my car in 40" pieces. And because I used my tools and labor to cut it into pieces, they cost a lot less too. But like I said, 25 years ago. So I have no idea what I paid. I used a grinder on a stand when I got home, to smooth all the ends and we were good to go.
Stainless is a pain to keep straight, but they clean up after a long club launch very easily. A scotch bright pad and some windex and they clean up very nicely and easily. Then just use an old clean rag to wipe off any residue and store them for the next launch. And yes, WD-40 works fine to, just make sure to wipe it off or it can get sticky. Its probably time to order another 30 footer again as a bunch of the 40 inchers have disappeared over the years. We still have three or four of the originals left. So stainless is definitely the long term choice for longevity of service.
We've also used the stainless 36" welding rods. Other than being just 36" long, I haven't noticed any difference from the original 40" stainless rods I got all those years ago. They still clean up just as easily and you still have to work at keeping them straight.
I've used the KS wire like many others, but while these are easy to keep straight, it is almost impossible to keep them from coroding. If you get one to last a full year you're doing very well or you're not flying off that rod very much. Definitely use WD-40 for these. They take lots more scotch-bright, WD40, and what we used to call "elbow grease" to keep usable. But like I said, they are easy to keep straight.