Yup. Definitely the same. Here are pics of my bottle:
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View attachment 361327
I was careful to shake the bottle well before using. It goes on super thin/drippy (almost like water) and the coat was very thin and not shiny. Somewhere around satin, I would say. Two coats didn't make much difference. I tried it on various surfaces, side by side with Future (Pledge with Future shine). I did a side by side on a piece of foam core board that had been painted with a few different paints, then after drying coating with the two products. The Future side had that thick, wet look gloss to it; the Lundmark was almost grainy.
I'm happy to do further experiments with it, because if there's some trick to using it I'm interested.