'Star Wars' Logo Creator on Its "Fascist" Roots

The Rocketry Forum

Help Support The Rocketry Forum:

This site may earn a commission from merchant affiliate links, including eBay, Amazon, and others.


Lorenzo von Matterhorn
Jan 31, 2009
Reaction score
'Star Wars' Logo Creator on Its "Fascist" Roots


Suzy Rice received no credit in the film, but is recognized today for her iconic work with George Lucas. It's the most recognizable logo in movie history, and it all began with a simple imperative: Create something that looks "very fascist."

Suzy Rice was a young designer at Seiniger Advertising when 20th Century Fox approached the agency about designing a logo for promotional materials for a sci-fi epic called Star Wars. Rice was dispatched to meet the ambitious filmmaker behind the project, who had already rejected a slew of logos.

Sitting in his office at Industrial Light & Magic, George Lucas detailed his plans for the film. He said that for the logo, he wanted “something that is very fascist," would "be intimidating," and that would "rival AT&T." No pressure.

The night before, Rice had been reading a book on German type design, which detailed how Nazi war criminal Joseph Goebbels decreed all public signs would have a uniform font (it was all part of the fascist's control by enforcing conformity). The font Goebbles chose is not known, but it is said to have influenced Helvetica, which came after Nazi Germany fell. As Rice detailed in a 2011 essay, she chose Helvetica Black for Star Wars.

Lucas accepted her work, with the idea it'd be used on brochures to send to exhibitors to get them excited about carrying the film. It wasn't until later that she was informed Lucas had chosen it to be in the film with one small change to the W.