Rocketry on Laundry Detergent!

[RoyAtl]

Publix, a regional grocer found mainly in Atlanta, and Central and Coastal Florida, features a kid with a rocket and launch pad on one of the labels of its private-branded laundry detergent.

Is this implying that rocketry is not a clean hobby??

 

[Chrisn]

We need a photo!

 

[hcmbanjo]

Sorry, RoyATL
I hope I'm not stepping on your toes by posting this photo. I read your post just before walking down to my neighborhood Publix store and grabbed my camera. I was curious. It's on the large 150 oz. plastic detergent bottle.

Here's the shots of the "Rocket Detergent".

 

[Chrisn]

Must be a Perchlorate based detergent? must find the MSDS

Why did they cut the wire off the launch controller? How can the kid be dirty if he cant of recovered the rocket?

 

[RoyAtl]

Sorry, RoyATL
I hope I'm not stepping on your toes by posting this photo. I read your post just before walking down to my neighborhood Publix store and grabbed my camera. I was curious. It's on the large 150 oz. plastic detergent bottle.

Here's the shots of the "Rocket Detergent".

Thanks, I dunno why I didn't take a picture of it with my iPhone!

 

[tbzep]

Looks like he's already recovered a rocket from a bog or swamp. Isn't there something like that at Bong or one of the other more well known launch areas up north?

 

[Bazookadale]

Publix, a regional grocer found mainly in Atlanta, and Central and Coastal Florida, features a kid with a rocket and launch pad on one of the labels of its private-branded laundry detergent.

Is this implying that rocketry is not a clean hobby??

Does the label state who the manufacturer is? Free and Clear sounds like a Church and Dwight brand, and being a C&D contractor I might be able to finagle a free sample.

 

[mjennings]

I've never seen that but we are not in the laundry aisle at Publix much, some of there Popsicle/ice cream snacks also have more cartoony rockets on them. Some of the Publix brad stuff have really fun pictures.

 

[Queeg500]

sorry, I had to rotate your images and add some light to them.

 

[InFlight]

I wonder if they got permission from Estes to use that launch stand on the label?

That is an Estes launch stand as I have one just like it.

.

 

[PemTech's Squeeze]

Yay! Good to see rocketry as a hobby promoted! Though how he got so dirty with the rocket still on the pad is a mystery Unless this is it's second launch, he must have picked a heck of a rough launch site to get to.

Promotion is good regardless!
-Trudy

 

[tbzep]

Yay! Good to see rocketry as a hobby promoted! Though how he got so dirty with the rocket still on the pad is a mystery Unless this is it's second launch, he must have picked a heck of a rough launch site to get to.

Promotion is good regardless!
-Trudy

I think he's been retrieving rockets at LDRS.

 

[mjennings]

nah Publix is based in Florida, he got that muddy going through the swamp, or crossing the canal to get to the launch site.

 

[eugenefl]

That's a strange activity to illustrate a kid getting dirty. I would have guess a kid with a soccer ball would have made the marketing folks a little happier than a kid with a rocket. Anyhow, thanks to those folks for the free rocketry advertising. Makes me wonder if the person that chose the illustration (photo) is into rockets.

 

[Pem Tech]

Looks like he's already recovered a rocket from a bog or swamp. Isn't there something like that at Bong or one of the other more well known launch areas up north?

Yes, at Bong there is; bogs, swamp, briars, and a number of unpleasant insects.

 

[HotRod Rockets]

That's a strange activity to illustrate a kid getting dirty.

The detergent company should have set up a demo booth or a cleaning truck at LDRS28 a.k.a. mUDFEST!:roll:

That would put thier products to the test!

.

 

[judo]

From Eugenefl:

That's a strange activity to illustrate a kid getting dirty. I would have guess a kid with a soccer ball would have made the marketing folks a little happier than a kid with a rocket. Anyhow, thanks to those folks for the free rocketry advertising. Makes me wonder if the person that chose the illustration (photo) is into rockets.

I sent an email to Publix Relations (I JUST made that up). Here's what they said:

Thank you for your comments on our Publix brand packaging; we consider your
input valuable.

Across our line of Publix detergents we have taken the design approach of
presenting problem/solution as opposed to other manufacturers graphic swirls
and bubbles. The images are meant to be unexpected and bring a smile to our
customers faces as they do mundane tasks, like laundry. Problem; dirty kid's
clothes from playing hard. Solution; Publix brand detergents.

The concept of the boy flying rockets was generated by a couple of us in the
Creative Services department, who like yourself, built and flew rockets as
kids. It is a continuation of our series that also featured soccer, football
scouting, catching frogs and butterflies. The dirt was included to follow
through on the problem/solution theme.

Again, thank you, we appreciate your feedback and your business.

Sincerely,

Scott Grafton
Package/Label Manager
Publix Super Markets, Inc.

 

[Gym_Class_Hero]

sorry, I had to rotate your images and add some light to them.

He's not 15 feet from the rocket, per the NAR safety code! It's the end of rocketry as we know it!!:y::y:

Someone had to say it.