Rocketry on Laundry Detergent!

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RoyAtl

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Publix, a regional grocer found mainly in Atlanta, and Central and Coastal Florida, features a kid with a rocket and launch pad on one of the labels of its private-branded laundry detergent.

Is this implying that rocketry is not a clean hobby??
:p
 
Sorry, RoyATL
I hope I'm not stepping on your toes by posting this photo. I read your post just before walking down to my neighborhood Publix store and grabbed my camera. I was curious. It's on the large 150 oz. plastic detergent bottle.

Here's the shots of the "Rocket Detergent".

IMG_0380[1].jpg

IMG_0381[1].jpg
 
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Must be a Perchlorate based detergent? must find the MSDS

Why did they cut the wire off the launch controller? How can the kid be dirty if he cant of recovered the rocket?
 
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Sorry, RoyATL
I hope I'm not stepping on your toes by posting this photo. I read your post just before walking down to my neighborhood Publix store and grabbed my camera. I was curious. It's on the large 150 oz. plastic detergent bottle.

Here's the shots of the "Rocket Detergent".

Thanks, I dunno why I didn't take a picture of it with my iPhone!
 
Looks like he's already recovered a rocket from a bog or swamp. :D Isn't there something like that at Bong or one of the other more well known launch areas up north?
 
Publix, a regional grocer found mainly in Atlanta, and Central and Coastal Florida, features a kid with a rocket and launch pad on one of the labels of its private-branded laundry detergent.

Is this implying that rocketry is not a clean hobby??
:p

Does the label state who the manufacturer is? Free and Clear sounds like a Church and Dwight brand, and being a C&D contractor I might be able to finagle a free sample.
 
I've never seen that but we are not in the laundry aisle at Publix much, some of there Popsicle/ice cream snacks also have more cartoony rockets on them. Some of the Publix brad stuff have really fun pictures.
 
sorry, I had to rotate your images and add some light to them.

IMG_0380%5B1%5D-a.jpg

IMG_0381%5B1%5-a.jpg
 
I wonder if they got permission from Estes to use that launch stand on the label?

That is an Estes launch stand as I have one just like it.

.
 
Yay! Good to see rocketry as a hobby promoted! Though how he got so dirty with the rocket still on the pad is a mystery :) Unless this is it's second launch, he must have picked a heck of a rough launch site to get to. :)

Promotion is good regardless!
-Trudy
 
Yay! Good to see rocketry as a hobby promoted! Though how he got so dirty with the rocket still on the pad is a mystery :) Unless this is it's second launch, he must have picked a heck of a rough launch site to get to. :)

Promotion is good regardless!
-Trudy

I think he's been retrieving rockets at LDRS. :eek:
 
nah Publix is based in Florida, he got that muddy going through the swamp, or crossing the canal to get to the launch site.
 
That's a strange activity to illustrate a kid getting dirty. I would have guess a kid with a soccer ball would have made the marketing folks a little happier than a kid with a rocket. Anyhow, thanks to those folks for the free rocketry advertising. Makes me wonder if the person that chose the illustration (photo) is into rockets.
 
Looks like he's already recovered a rocket from a bog or swamp. :D Isn't there something like that at Bong or one of the other more well known launch areas up north?

Yes, at Bong there is; bogs, swamp, briars, and a number of unpleasant insects.
 
That's a strange activity to illustrate a kid getting dirty.

The detergent company should have set up a demo booth or a cleaning truck at LDRS28 a.k.a. mUDFEST!:roll:

That would put thier products to the test!

.
 
From Eugenefl:
That's a strange activity to illustrate a kid getting dirty. I would have guess a kid with a soccer ball would have made the marketing folks a little happier than a kid with a rocket. Anyhow, thanks to those folks for the free rocketry advertising. Makes me wonder if the person that chose the illustration (photo) is into rockets.

I sent an email to Publix Relations (I JUST made that up). Here's what they said:

Thank you for your comments on our Publix brand packaging; we consider your
input valuable.

Across our line of Publix detergents we have taken the design approach of
presenting problem/solution as opposed to other manufacturers graphic swirls
and bubbles. The images are meant to be unexpected and bring a smile to our
customers faces as they do mundane tasks, like laundry. Problem; dirty kid's
clothes from playing hard. Solution; Publix brand detergents.

The concept of the boy flying rockets was generated by a couple of us in the
Creative Services department, who like yourself, built and flew rockets as
kids. It is a continuation of our series that also featured soccer, football
scouting, catching frogs and butterflies. The dirt was included to follow
through on the problem/solution theme.

Again, thank you, we appreciate your feedback and your business.

Sincerely,

Scott Grafton
Package/Label Manager
Publix Super Markets, Inc.
 
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