Roy,
As a new magazine, we have designed a newsstand "roll-out" for LAUNCH that will, indeed, bring it to your local bookstores. Already, if you happen to be in New York, you'll see us in many newsstands in the city (Universal, Hudson, etc.), often next to the science magazines. In Grand Central Terminal, for instance, a stack of LAUNCH magazines sold out over a weekend. We're also in quite a few hobby shops already.
But the big news is that we have just signed a deal with one of the largest distributors of consumer magazines in Americaa deal that we expect will bring LAUNCH into major retail outlets. This has taken months to put together because we truly were "reaching for the stars" regarding the market place. We wanted to go beyond the usual hobby magazine newsstand senario. What happens now is that the distributor takes orders from the bookstore chains. (But the point here is that we're talking about Barnes & Noble, Borders, etc.., not simply local small newsstands) But newsstand roll-outs take time and we've only published one issue. Have a little patience with us. We could have already settled for a far lesser deal that would have simply been the status-quo for a hobby magazine. We opted not to do that. The result is that it's taken a bit longer but it's finally done. We'll announce the distribution network in our upcoming issue, but I'll probably have more to say about it here soon as well.
Mark