Mainly pads. It just seems there's the little bitty ESTES pads, and the next step up on the market is 50lbs of steel with a 1010 rail. It'd be nice to see something aimed at the hobby level guys which isn't plastic but is still easily portable, affordable and capable of handling low and mid power flights.
For controllers I'd say that same level of gear is a bit under-served still but at least there are options out there. I'm envisioning something that's easy for the new guy to use it without having to lug around a motorcycle battery. The Estes PS-II controller gets pretty close, but lacks a couple features I'd like to see.
I didn't forget your stuff by any means, I just consider the Wilson-F/X line to be a high-end option aimed at the club/group flyer market. I'm thinking of the guys who want something a few steps nicer than a starter set but aren't throwing 3" fiberglass birds.
If i may wax rhapsodic a little:
TARC requires rockets to fly on rails at Nationals--any team that wants to be competitive will fly on rails. Many fly with a club, but a lot (like the ones I mentor) fly on a regular field whenever soccer is out of season. My wish list for a pad is as follows:
Easily leveled, ideally with levels built in to the legs
Breaks down into a flat-ish base and the rail. Everything but the rail fits into a normal size car trunk. The rail goes where a seat's folded down.
Rail can be easily lowered and then raised to the exact same position. You set the base in place at the begining and then have a repeatable launch angle all day.
2m 1010 rail, maybe with an option for a selection of rods (1/8"-1/4") and micro rails
Steady enough to fly Class 1 rockets into the HP thrust range (thrusty G's and baby H's and the like)
Robust/easy to clean enough to go out every weekend for a winter without maintenance except rail cleaning
I built a pad out of ABS pipe that meets most of these requirements except that I'm not sure it's stable for the top end of Class 1 weight and it doesn't lower. It's a real pain to make sure you have a student at every launch who can reach the top of the rail!
I think a lot of people who park fly would find this pretty attractive. If a relay/wireless controller with enough juice to fire clustered Q-jets was integrated into the bottom, I'd throw you my money. You might also consider just selling the base and letting people buy the rail/rod from their favorite supplier. That gets you out of shipping 6-8 ft long packages.