For cost comparison, I had already done that and acknowledged it in my original post. On an NS-to-NS basis, Loki and AT are pretty close in price in G & H motors, Loki gets a little more expensive for I motors, but then J & above, Loki's price is quite a bit more than AT's "street price". Tom explained minimum advertised pricing above, no need to explain further. Bottom line is, you can probably find Aerotech motor reloads cheaper. Just the sheer volume of AT motors out on the market pushes their price down. This weekend I was at a hobby shop in Pittsburgh and asked to sift through their couple of boxes of rocket parts they had behind the counter. Found 5 G level AT 29mm reloads they sold me for $10 each. Retail on those was about $30 each. You just aren't going to find 5 unsold (forgotten) Loki reloads laying around in a box behind the counter at some local hobby shop.
The point of my original post was to discuss Loki's value. A significantly different metric than cost and, I think, an important discussion. Many people in this thread have argued for Loki's value and explained the benefits, especially for certain motors. From that feedback, along with more targeted simulations on my rockets, I believe they made a good argument for Loki's value in many use-cases. As someone who already owns a lot of 24mm - 75mm AT/CTI hardware, I will certainly not abandon my current investment, but I will invest in Loki hardware and use some of their motors where it makes sense to do so. I look forward to trying out some of Loki's offerings and expanding my options at the field.
This is what makes TRF great - one of the last places in America we can have excellent civil discourse!