I remember going through this process—make it smaller, then go back up and raise the price—with the little chuck gliders and rubber-powered balsa airplanes from North Pacific (and probably Guillow as well). I wonder, with today's balsa prices, how much the little 5¢ Strato glider would be today, if it was as big as the first ones I remember....but I don't really want to know.The usual approach is to downsize the item, a little at a time, at the same price. Then "30% bigger!!" for twice the price. Candy bars...I watched through the years as a plain Hershey bar got a little smaller, then a little smaller. Then it went back to the original size but it was a dime instead of a nickel. And so on.
I trust most companies to behave ethically about as far as I can throw Jeff Bezos.
Best -- Terry