Well, actually, model rocket motors' thrust and total impulse were expressed in Imperial units until Estes went to metric units some time in 1967, as the conversion, including a chart to show old and new designations appeared in the 1968 catalog. Here's a screen shot of those pages from the 1968 Estes catalog as posted on Estes' site:
View attachment 491411
Also, to me, Estes motors have always been 2.75 inches long or 1.75 inches long as shown here, and later 3.75 inches long (E9s/E12s) and 4.5 inches long (E16s/F15s), so no, they're not exclusively and universally referred to only in metric units. The later motors did not exist when this catalog page was made. All 24mm and 29mm diameter Estes motors, and even the 13mm diameter ones (which are 1.75 inches long also) came after this 1968 catalog page, in some cases several decades later.