Originally posted by Mike
Is it me or is Estes going through a change recently? A nice new website, some pretty cool looking models...even a cluster kit!
Perhaps Fliskit's gave 'em a scare?
I think it's a classic case of quality competition raising the standard for everybody. Hopefully, Estes is taking note in the interest in the craft-building area of model rocketry, as well as simply the RTF market. They could probably look into limited licensing of kit reissues, etc. and continue to expand this market.
Considering that the huge, huge, huge majority of people interested in model rockets are likely to be people at least reasonably tech-capable, into the Internet, etc. etc. it's amazing Estes didn't realize how important their web site was to communciating with their customers, and how absolutely anti-effective the old web site was in doing that.
But I've seen it happen many other places - some high company officials get sweet-talked by somebody with a "great idea" for an "awesome website," and they end up with some goofy, cumbersome, hard-to-navigate, all-flash, no-substance POS...
Soon enough, common sense prevails.
I'd kvetch about Estes not having the Oracle out in time for Christmas, but I'm they're as frustrated as anybody else over that. I don't know how many times I'd be flying in January and Febuary, anyway...