I'm poor, I buy as cheap as I can, when I can. It matters not to me where I buy something from, too much.
If I buy an Estes product, I look at it as Estes made a sale no matter where I buy it from.
They get a set whole sale price. The reseller can sell for what ever they want to.
It's their own profit they are cutting, not Estes's.
When Estes offers those specials, if I can I take advantage of it, I do.
They would not offer those specials without good cause.
Either a product that resellers/distributors don't want, or over stock, whatever.
They see the inventory sitting idle tying up funds they could use elsewhere that would move faster, and make faster funds.
If you feel bad about buying discounted Estes items from someplace else than Estes.
Just remember Estes already made the sale and collected what they wanted.
It's the reseller that is cutting his profit margin, not Estes's profit.
Also remember while they are offering a discount, they rely on volume sales to make up for it.
That's why they do it, and offer free shipping after a certain dollar amount of purchase.
It's called incentive to buy more, because no one really want's to pay shipping. At least I don't.
That should make you feel better about it.