I have always heard that static could set off an e-match. It is certainly the bane of electonics. However, I have never seen a case that couldn't be attributed to the electronics. (a small sampling, to be sure) My gut says the later is far more likely. And BTW if static could set off an ematch while attached to an altimeter I'd think I might not bee too good for the latter.
I generally do the prep whenever possible with ematches, but no charge. The match is then isolated, and the charge added. I then re-enable at the pad. I don't use enough electronic deploys to have gotten too lax. I always keep my face away from a charged tube and try to keep the rocket oriented so it doesn't stay pointed at me or others. I also NEVER power the altimeter up with the ematches hooked up.