Dual Deployment
Brand names that have become generic terms.
- Thread starter Bat-mite
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Nytrunner
Pop lugs, not drugs
Guess I'm missing some history there
Ah, but that suggests "Jet Ski".
MikeyDSlagle
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The good folks at Adept claimed to have developed/invented Dual Deploy(ment). And the term was supposedly trademarked. It said as much on their website. I don't know one way or the other but a search on USPTO comes up empty handed.
The term "dual deployment" is a pretty generic descriptive of a process, not a product. Not much in the way of unique brand naming like "Xerox" or "Velcro". So, trademarked or not, I vote thumbs down on this one. If Adept really wanted to protect it they should have come up with a catchy brand name for it.
heada
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MikeyDSlagle
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I agree. It's not a product. I was only trying to explain the history .
Not unique unless you know the history. Adept claimed to have invented the process and claimed a trademark on their name for the process (and on the associated products, calling them “Dual Deployment Controllers”) well before anyone else did. Unfortunately for them, the phrase caught on quickly (which by definition means it was catchy) and rocketeers began using the trademarked term generically. Isn’t that exactly what this thread is about?
They should have misspelled it, like "Duel Deployment." Oh, wait ....
It is extremely difficult legally to enforce trademark on common words; thus, that is why you see so many brand names with unique spellings.
Someone should invent *that*.
Already did. A search on TRF for that misspelling produces 53 results.
Like regular dual deployment except the charges point toward each other.
All Adept had to do was shorten it, something like DeulDep or DoubleDeple. But would it really have mattered? We'd probably still all be talking about "dual deployment" and all they'd likely have is a more enforceable trademark but not any better sales. Thanks for the history lesson, anyway.
All Adept had to do was shorten it, something like DeulDep or DoubleDeple. But would it really have mattered? We'd probably still all be talking about "dual deployment" and all they'd likely have is a more enforceable trademark but not any better sales. Thanks for the history lesson, anyway.
KenRico
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Common words like Windows & Apple have not been protected
Interes
When Apple invented iTunes and the iPod, they had to reach a settlement with Apple Corps.
https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer
Interestingly enough, though, when Apple Computers applied for the trade name, it was blocked by the Beatles! Apple Corps, Ltd. allowed Apple Computers to use the name so long as they had nothing to do with the music industry.
When Apple invented iTunes and the iPod, they had to reach a settlement with Apple Corps.
https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer
Not Quite Nominal
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Ketchup is a fascinating word.
Ketchup is a transliteration of the Cantonese 茄汁, pronounce "keh jup"
This translates to "eggplant/squash(茄) juice(汁)". English speakers picked this word up when encountering a salty/sour tomato sauce in China.
But wait, there's more! As you may have noticed, ketchup isn't made from eggplants. The full name was originally 番茄汁, pronounced "fan keh jup". "Fan (番)" in this case means foreign. Chinese people got the tomato from the Portuguese, and analogized it to "foreign/western eggplant/squash" (in the same way that the French call a potato the "apple of the ground"). Over time the foreign eggplant became so popular that it took over the word 茄, which is now used for both eggplants and tomatoes.
There's even more! The Portuguese got the tomato from the Spanish who got it from the Aztecs, and the English word "tomato" comes from Spanish "tomate" which comes from Nahuatl "tomatl". The tomato itself isn't even indigenous to Mesoamerica, it's a South American plant brought over by human action. We don't have any records of this because it happened before writing developed.
The American tomato sauce known as "ketchup" has been around the world many times during its evolution. The next time someone tries to tell you that some food is "authentic", remember that we've been borrowing foods across oceans for millennia.
shreadvector
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And that's how we learn....
dr wogz
Fly caster
you can also then say "Torx" and "Robertson"
And remember the same when someone tells you that something isn't authentic.
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That's absurd! I love Ketchup on my French Fries, then some Belgian Chocolate. Or maybe authentic Italian pasta....
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Clorox
Spandex
Borax
Spandex
Borax
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Oreo cookies
Ritz crackers
7up
Hula Hoop
Post Its
Ritz crackers
7up
Hula Hoop
Post Its
GlueckAuf
Well-Known Member
One of the more notable cases of failure to protect your trademark...
Thermos as a trademark
The word "thermos" is a genericized trademark used as a name for a vacuum flask.[4] From around 1910 till 1922, Thermos strove for this synonymity, as it was considered free advertising; the value of such advertising was estimated, in 1917, at between $3 and $4 million worth in American dollars alone. As the company and vacuum flask market grew, it became increasingly protective of its trademark, which it registered in 1923, following a narrow lawsuit victory over flask retailer W. T. Grant Company. Starting in 1935, Thermos employed a clipping service to find unauthorized usages and protested to dictionary editors who included "thermos." A 1940 internal memo said the definitions "undoubtedly would be cited against us in a lawsuit to defend the trademark. The best we can do is to try to 'purify' the definition of the word." Into the 1950s, Thermos continued its efforts to protect it, creating various products (tents, lanterns, campstoves) bearing the name to affirm it as a brand name, not an item.
In 1958, Aladdin Industries announced intent to sell "thermos bottles," and Thermos sued for infringement. In 1962, Judge Robert Anderson ruled that "thermos" was a generic term, due largely to Thermos's own publicization and lack of diligence in defending the trademark. Aladdin (or any company) could mark its bottles with a lowercase "thermos," while Thermos, then called The King-Seeley Thermos Company, retained the uppercase usage.[5]
--from wikipedia. Err, Wikipedia.
Good skies,
GlueckAuf
Thermos as a trademark
The word "thermos" is a genericized trademark used as a name for a vacuum flask.[4] From around 1910 till 1922, Thermos strove for this synonymity, as it was considered free advertising; the value of such advertising was estimated, in 1917, at between $3 and $4 million worth in American dollars alone. As the company and vacuum flask market grew, it became increasingly protective of its trademark, which it registered in 1923, following a narrow lawsuit victory over flask retailer W. T. Grant Company. Starting in 1935, Thermos employed a clipping service to find unauthorized usages and protested to dictionary editors who included "thermos." A 1940 internal memo said the definitions "undoubtedly would be cited against us in a lawsuit to defend the trademark. The best we can do is to try to 'purify' the definition of the word." Into the 1950s, Thermos continued its efforts to protect it, creating various products (tents, lanterns, campstoves) bearing the name to affirm it as a brand name, not an item.
In 1958, Aladdin Industries announced intent to sell "thermos bottles," and Thermos sued for infringement. In 1962, Judge Robert Anderson ruled that "thermos" was a generic term, due largely to Thermos's own publicization and lack of diligence in defending the trademark. Aladdin (or any company) could mark its bottles with a lowercase "thermos," while Thermos, then called The King-Seeley Thermos Company, retained the uppercase usage.[5]
--from wikipedia. Err, Wikipedia.
Good skies,
GlueckAuf
