Everyone needs a hobby. To wit:Joe, me thinks you think too much!!!
Well, I was hasty. We do turn lamps on and off. I was thinking more about flipping the toggle switch, but I forgot lamps. My bad.
Ah. There are other ways in which "turn" is used without a spinning object or one changing it course. To change thing or the condition of a thing, i.e. "That nose dive turned my rocket into a pile of scrap."
That's an example of a broader subject, that of the really odd use of directional prepositions. If I want firewood, I pick a tree, I cut it down, then I cut it up. To slow up and to slow down are the same thing; to speed up is the opposite, and there is no "speed down".Also, always good for pondering is the endless conflict between expressions and quantities the naturally move in opposite directions, rendering the language ambiguous. Example: "Turn up the air conditioning". I was also just reading about one of my personal pet peeves, the fact that "cool" light is higher temperature.
OK, good point. "Modified for the sake of improvement" doesn't exactly slide right off the tongue. Also, what Bat-Mite said; it can't be improved unless it is a new version; it can be [a] new [version] and not improved, but it can't be improved if it's not a new version.Actually it was more that it implies both a new product and an improved (or worse) product at the same time, which isn't possible. I think it's supposed to mean "New Version and Improved Over Previous" (where the reference is to the current and former rather just current), but that doesn't flow well.
Indeed. "A new thing" and "a new version of a thing" are each unambiguous phrases. "New" (in this context) is ambiguous, as it could mean either of the above. I'm willing to give the benefit of the doubt to the copy writers on that one.It's actually a case of semantics for me...
Oh, heck yeah. Even worse is when they shorten it to "Buy one get one". A store says that and then you walk out with only the single item. Why? You bought one, and you got one.Here's one that has always stuck in my craw. "Buy one, get one free."
If you have to buy one to get the second one, then the second one is not free. You are getting two for half-price. Unless you can say, "I'll skip buying the first one and just take the free one," then it isn't free.
Likewise, "New size - get 50% more free!" Nope, that extra 50% is not free. They have reduced the unit price, but unless you can scoop out the extra 50% and take it home at no charge, then it isn't free.
My wife thinks I'm totally wrong on this. Thoughts?