For information for all:
FTC has published new rules and guidelines regarding the Use of Endorsements and Testimonials in Advertising.
The pdf is at:
This is not directed to anyone or any company, but for the record.
The site is a little busy today and most do not apply to rocket companies as last I checked, there is noone getting endorsements from "famous" people or running TV commercials. What would seem to be most relevant would be:
Example 7:Disclosure of material connections.
When there exists a connection between the endorser and the seller of the advertised product that might materially affect the weight or credibility of the endorsement (i.e., the connection is not reasonably expected by the audience), such connection must be fully disclosed.
Example 8:Example 7: A college student who has earned a reputation as a video game expert maintains a personal weblog or "blog" where he posts entries about his gaming experiences.....the manufacturer of a newly released video game system sends the student a free copy of the system and asks him to write about it on his blog......Accordingly, the blogger should clearly and conspicuously disclose that he received the gaming system free of charge.
Substitute rocket for video game or MP3 player. The pdf is 80 pages long, and I am not going to review it all or what the penalties owuld be, but just so everyone knows.An online message board designated for discussions of new music download technology is frequented by MP3 player enthusiasts.....Unbeknownst to the message board community, an employee of a leading playback device manufacturer has been posting messages on the discussion board promoting the manufacturer's product....Therefore, the poster should clearly and conspicuously disclose her relationship to the manufacturer to members and readers of the message board.
Sunward will make sure all products sent free to bloggers, web sites, etc, etc will have a disclaimer attached or posted.