I can see the point the OP is making... I feel pretty much the same way as he and GreenJello...
TVM DOES put out more "information" and stuff than any other vendor bar none... his videos, Peak of Flight newsletter, and other resources are simply outstanding and a valuable resource, and I'll support that...
His customer service is good, better than most in fact, BUT *I* would say that I get just as good a service if not better from Semroc, and at least as good a service from Dr. Zooch as I have from Apogee... so they certainly DO NOT have the market 'cornered' when it comes to "great service". In fact I KNOW I've gotten better service from Semroc, and for less cost for shipping and less markup on products.
I was pretty disappointed with some of the "help" I've gotten from Apogee with problems I've had crop up with Rocksim... so much so that I didn't see the value in "buying up" to RS9 from RS8 when they released the new version... From the questions and issues that pop up around here periodically that folks have and need help with, I don't see much "improvement" on that score... maybe some of the older "issues" have been fixed but it sounds like there's a new crop of issues that come along with each "improvement"... (Basically TVM told me in an email one time while I was having trouble getting Rocksim installed and running on a Windows machine "that's why you should have bought a Mac"... Gee, thanks for that bit of insight... how wonderfully helpful... I couldn't help thinking "why don't you advertise that your product is unreliable on PC's and should only be purchased by Mac users then??"... But I didn't...)
If Apogee has some unique product that I want, I have no problem buying from them and paying what they're asking for it, if I'm willing to shell out that much. If I can find a comparable product cheaper, then I'll probably buy it elsewhere.
Like it or not we live in a Walmart world, and if someone can provide a similar product or service at a lower price point, they're usually going to get the sale... of course, that IS an individual decision and some folks will think otherwise, as is their right... we've got TONS of local businesses constantly screaming "BUY LOCAL!!!!" trying to justify the fact their prices are usually 20%-33% higher (or more in some cases) than the "big box" stores closer to Houston... sorry but their service isn't THAT much better, nor the product, and I'm not taking that kind of hit on price just so they can "support the local little league" or "buy fair animals" or whatever...
Later! OL JR